Tag Archives: package design

Craft Beer Aleing Authors

craft beer, package designbeer coasters, package designcraft beer, package designbrochure, craft beer design, print designEdgar Allen Poe BeerHemingway Beer, The Old Man and the SeaFor those keeping up with my blog, you will know that for my senior year capstone, I designed packaging and promotional materials for a craft brewery I created called Old Inkwell Artisan Brewers. This brewery carries Aleing Authors, a unique assortment of craft beers inspired by influential authors of the 19th and 20th centuries. Among the authors are Ernest Hemingway, Mary Shelley, Edgar Allen Poe, Virginia Woolf, F. Scott Fitzgerald, and Oscar Wilde. Each beer is specifically designed to relate to the work and life of the author, incorporating titles of novels, quotes, and imagery. The logo was hand illustrated, and I took reference from Victorian design, hand-drawn typography, and wood-cut illustrations for the design of my logo.

One of my major concerns was balancing the old with the new. I wanted my brand to have a nostalgic feel, yet be approachable to a contemporary audience. I used the portraits to bridge this gap by illustrating them in a style similar to graphic novels. This energized these long dead authors and primed them for a 21st century audience. The portraits would attract new eyes unfamiliar with the authors and their works but drawn to the illustrative style.

The six-pack crate was ordered from Etsy and designed by Timothy Giles. The wood was shipped laser-cut and disassembled, which I then constructed myself. The case was chosen primarily to display the labels and because the wood complimented the antique hand-made style of the craft beer. Ideally, customers could reuse this case, returning to the brewery for refills at a discounted price.

Over the course of the semester, I learned a great deal about these six authors as well as the rich craft beer culture and brewing process. I appreciate the visual language needed to create a sense of atmosphere and energize a product. I learned more about hierarchy and activating the space on the front of the bottle to create a dynamic composition. Exploring package design is something I want to continue because it offers so many exciting opportunities.

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Virginia Woolf Illustration – Craft Beer Portrait

 

My last portrait for my capstone project is finished! Virginia Woolf has finally arrived to join the rest of her aleing author friends! I tried to capture the worn, mentally troubled state of Virginia in this illustration (which is also the state I’m getting closer to as the semester continues and my capstone project consumes most of my life). Now the work begins on the label design…

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Craft Beer Portraits

 

I illustrated these portraits for my senior capstone project. I am designing packaging for a craft beer series based on authors and plan to use these illustrations on the packaging. I’ve completed two out of six for my series. I chose to illustrate these portraits in a very graphic novel-esque style in order to tie these authors into the modern century, while still retaining their charm and features that make them so iconic. The four other authors I plan on illustrating are Mary Shelley, Oscar Wilde, Virginia Woolf, and Edgar Allen Poe. Stay tuned in for more updates!

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Portfolio Website: Sabotagedesign.net is Up!

sabotagedesign.net

I recently created a wordpress website for my portfolio. This site primarily showcases my graphic design work for potential employers to view. Basically, I created a child theme from the parent theme Swiss Design. These themes are all clean, easy to use, and customizable. I would certainly recommend them to someone looking to create a portfolio site. The one I chose was also free (something I can’t really afford to pay for at the moment). I mainly just edited the CSS and HTML files since I don’t know much about PHP. I didn’t want to break the format from my parent theme, since all I was looking to do was to change the background, add a drop shadow, and create a customized header for my logo (pretty basic web design stuff). That’s why I really liked the Swiss Design theme since I could easily visualize how my site would look.
I may be making some changes to the header, I don’t entirely like how the logo sits in the box, I feel like there is some awkward negative space that needs to be dealt with, but the most important thing for me was to get the sight up, working, and presentable. I will probably fiddle with details later. The typeface I used for the logo I found on FontSquirrel. I use this sight to find many free fonts (again poor). Gladifilthefte was the typeface, I added embellishments to it as well as creating a ligature between the two ‘G’s. Overall, I hope this site will be easy to manage and get me some work in the future!

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Graphic Design Capstone Ideas

fuseproject: Blog.

One of my main interests is sustainable and reusable packaging. Fuseproject is the studio that developed the clever little bag, a shoe bag instead of a box for Puma. It uses 65% less material. For my capstone next year, I want to focus on reusable packaging, and this is what actually sparked my interest. I actually bought a pair of Pumas that came in this box and still have and use the bag.

Clever Little Bag by Fuseproject

Clever Little Bag by Fuseproject

I really enjoy packaging and the idea that its life does not end when the consumer throws it out. Packaging can have a much longer life, and I’d rather that it not be in a landfill, but in a home providing utility. I have just started brainstorming about ideas for my capstone project, but I feel like this is the direction I am heading in. I want to come up with a package that is useful after the consumer buys the product, and thus not discarded. I ordered the book Cradle to Cradle By William McDonough & Michael Braungart which was recommended to me by my design professor, it’s on my summer reading list. If anyone else has any ideas or sources about this topic, it would be great to get some other opinions!

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