Tag Archives: packaging

Craft Beer Aleing Authors

craft beer, package designbeer coasters, package designcraft beer, package designbrochure, craft beer design, print designEdgar Allen Poe BeerHemingway Beer, The Old Man and the SeaFor those keeping up with my blog, you will know that for my senior year capstone, I designed packaging and promotional materials for a craft brewery I created called Old Inkwell Artisan Brewers. This brewery carries Aleing Authors, a unique assortment of craft beers inspired by influential authors of the 19th and 20th centuries. Among the authors are Ernest Hemingway, Mary Shelley, Edgar Allen Poe, Virginia Woolf, F. Scott Fitzgerald, and Oscar Wilde. Each beer is specifically designed to relate to the work and life of the author, incorporating titles of novels, quotes, and imagery. The logo was hand illustrated, and I took reference from Victorian design, hand-drawn typography, and wood-cut illustrations for the design of my logo.

One of my major concerns was balancing the old with the new. I wanted my brand to have a nostalgic feel, yet be approachable to a contemporary audience. I used the portraits to bridge this gap by illustrating them in a style similar to graphic novels. This energized these long dead authors and primed them for a 21st century audience. The portraits would attract new eyes unfamiliar with the authors and their works but drawn to the illustrative style.

The six-pack crate was ordered from Etsy and designed by Timothy Giles. The wood was shipped laser-cut and disassembled, which I then constructed myself. The case was chosen primarily to display the labels and because the wood complimented the antique hand-made style of the craft beer. Ideally, customers could reuse this case, returning to the brewery for refills at a discounted price.

Over the course of the semester, I learned a great deal about these six authors as well as the rich craft beer culture and brewing process. I appreciate the visual language needed to create a sense of atmosphere and energize a product. I learned more about hierarchy and activating the space on the front of the bottle to create a dynamic composition. Exploring package design is something I want to continue because it offers so many exciting opportunities.

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Aleing Authors – Craft Beer Portraits

I’ve completed three more author portraits for my capstone project. Edgar Allen Poe, Mary Shelley, and Oscar Wilde. These along with Ernest Hemingway and F. Scott Fitzgerald totals up to five portraits completed so far. The last one I need to draw is Virginia Woolf. Mary Shelley was extremely difficult to draw, mainly because I was referencing an oil painting, which was very challenging to transfer into a graphic image. There are few good portraits of her on the internet, and it doesn’t help that her features are awfully plain to begin with. Wilde and Poe were easy with their unique and striking qualities.

Next steps after completing all the portraits will be to put each on their individual craft beer label. Along with those six labels, I plan to create a six pack carrying case as well as a media kit and a display poster for a beer tasting festival. I also will be printing the logo (I haven’t figured out how yet) onto coasters. I’ve got only about 5 weeks left before this project is due. Quite a big challenge lays ahead of me!

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Graphic Design Capstone Ideas

fuseproject: Blog.

One of my main interests is sustainable and reusable packaging. Fuseproject is the studio that developed the clever little bag, a shoe bag instead of a box for Puma. It uses 65% less material. For my capstone next year, I want to focus on reusable packaging, and this is what actually sparked my interest. I actually bought a pair of Pumas that came in this box and still have and use the bag.

Clever Little Bag by Fuseproject

Clever Little Bag by Fuseproject

I really enjoy packaging and the idea that its life does not end when the consumer throws it out. Packaging can have a much longer life, and I’d rather that it not be in a landfill, but in a home providing utility. I have just started brainstorming about ideas for my capstone project, but I feel like this is the direction I am heading in. I want to come up with a package that is useful after the consumer buys the product, and thus not discarded. I ordered the book Cradle to Cradle By William McDonough & Michael Braungart which was recommended to me by my design professor, it’s on my summer reading list. If anyone else has any ideas or sources about this topic, it would be great to get some other opinions!

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