For my senior capstone project, I chose to design packaging and the identity for a brewery which I named Old Inkwell. I plan to design 6 craft beers based off of famous authors such as Earnest Hemingway, F. Scott Fitzgerald, Edgar Allen Poe, Virginia Woolf, Oscar Wilde, and Mary Shelly. I have been doing a lot of research on each of the authors, as well as learning a lot about the brewing process. I want to pair specific types of beer with each author appropriately while additionally choosing witty names for them. So far, I have decided that the series will be called Aleing Authors. I have a few names for each of the specific author beers and will post them as I progress. As far as the style, I am drawing inspiration from a lot of nineteenth century posters and typography, as well as many craft beers such as Rouge, Bocanegra, and Ballistic Brewing Co. I also have been inspired by Helm’s Workshop and Tomasz Biernat who both incorporate vintage aesthetics with modern design.
This logo was completely hand drawn except for the text “artisan brewers” and “est. 2012”. But besides that everything else is hand drawn and outlined in ink. I aimed to create a wood carved-esque, etched, illustrative logo using an inkwell as my subject. I was inspired by hand drawn type and slab serifs from the nineteenth century. I not only will apply this logo to the bottle necks and beer caps of my project, but also to coasters and promotional materials that I hope to create as secondary pieces for my capstone. I will be updating this blog as I continue researching and designing elements of my project of this semester.